author(s)
Mary Minolin T and Shiny

abstract
This study was conducted to to assess the effectiveness of video assisted teaching programme on breast feeding technique among primigravida mother's. Breast feeding techniques in the composite of positioning attachment and sucking position refers to the techniques in which the infant is held in relation to the mother's baby and attachments refers to whether the Infant has enough areola and Breast tissue on the mouth. A quantitative experimental research was conducted among 50primigravida mother's. A convenient sampling technique was used to select the samples. Self-administered structured questionnaires were used to collect demographic data and knowledge assessed in Mother's. After pre test, intervention was given to the study participants i.e. video assisted teaching programme on breast feeding technique among primigravida mother's was given by video on one week.( i.e.3 days before and 3 days after video assisted). On 5th day after intervention post test was conducted by video assisted teaching programme. The present study also shows that the demographic variable and it has shown statistically significant association with the post-test level of breast feeding. The calculated paired 't' test value of t= 23.368 was found to be statistically Highly programme on breast feeding technique administered to primigravida mothers resulted in a significant Improvement in the level of knowledge in the post test.